Privacy Policy

Last Updated: June 28, 2026

1. About This Privacy Policy

MPE Bedding, also referred to in this Privacy Policy as “MPE,” “we,” “us,” or “our,” provides mattresses, smart beds, adjustable sleep products, bedding accessories, related technologies, and customer support services. This Privacy Policy applies to personal information we collect when you:

• Visit or interact with our website;
• Purchase or inquire about MPE products;
• Create or use an account with us;
• Use connected sleep products, smart bed features, mobile applications, or related services, where available;
• Subscribe to our newsletters, promotions, SMS messages, or email communications;
• Contact our customer service team or communicate with us in any way.

This Privacy Policy does not apply to websites, applications, services, or platforms operated by third parties that we do not control. Please review the privacy policies of those third parties before providing information to them.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. If we make material changes to how we collect, use, or disclose personal information, we may provide additional notice, such as by posting a notice on our website or contacting you directly where required by applicable law.

Your continued use of our website, products, or services after an updated Privacy Policy becomes effective means that you acknowledge the updated terms.

3. Personal Information We Collect

3.1 Information You Provide to Us

We may collect personal information that you voluntarily provide when you interact with MPE, including:

• Contact information: such as your name, email address, phone number, shipping address, billing address, and country or region.
• Account information: such as account login details, username, password, preferences, saved addresses, and account settings.
• Order and transaction information: such as products purchased, order number, payment status, shipping information, return requests, warranty requests, and customer service records.
• Payment information: such as billing details and limited payment information. Payment card information is generally processed by third-party payment processors and is not stored directly by MPE unless otherwise stated.
• Customer support information: such as messages, photos, videos, product feedback, warranty documents, survey responses, and other information you choose to provide.
• Marketing preferences: such as email subscription status, communication preferences, product interests, and promotion participation.

3.2 Information Collected Through Smart Products or Connected Services

If you use an MPE connected sleep product, smart bed, mobile application, or related digital feature, we may collect information necessary to provide and improve those services. Depending on the product and features available in your region, this may include:

• Device identifiers, product serial numbers, model information, firmware version, and connection status;
• Sleep product settings, comfort preferences, position adjustments, temperature or environment settings, and usage logs;
• App interactions, device pairing information, feature preferences, and troubleshooting data;
• Sleep-related or wellness-related information that you choose to provide or that is generated by connected features, where applicable and subject to your consent if required by law.

We use this information to operate connected features, personalize product performance, provide customer support, maintain product safety and security, troubleshoot issues, improve our products, and develop better sleep experiences.

3.3 Information Collected Automatically

When you visit our website or interact with our digital services, we and our service providers may automatically collect information such as:

• IP address, browser type, device type, operating system, language settings, and approximate location;
• Pages viewed, links clicked, search terms, referral URLs, time spent on pages, and browsing behavior;
• Shopping cart activity, checkout activity, product views, and purchase-related interactions;
• Email engagement information, such as whether you opened an email or clicked a link;
• Cookie IDs, advertising identifiers, pixel tags, and similar online identifiers.

3.4 Information From Third Parties

We may receive information about you from third parties, including payment processors, shipping providers, marketing partners, advertising platforms, analytics providers, social media platforms, customer service tools, fraud prevention providers, and other business partners. We may combine this information with information we collect directly from you.

4. How We Use Personal Information

We use personal information for the following purposes:

• To provide, operate, maintain, and improve our website, products, smart features, and services;
• To process purchases, payments, shipping, returns, exchanges, refunds, and warranty claims;
• To create, manage, authenticate, and secure your account;
• To personalize your experience, product recommendations, settings, and customer support;
• To communicate with you about orders, services, product updates, account notices, and support requests;
• To send marketing emails, promotional offers, newsletters, SMS messages, or advertising where permitted by law;
• To conduct analytics, research, testing, product development, and service improvement;
• To detect, prevent, investigate, and respond to fraud, security incidents, misuse, or unlawful activity;
• To comply with legal obligations, enforce our terms and policies, and protect our rights and property;
• To carry out any other purpose disclosed to you at the time we collect your information.

5. Cookies and Similar Technologies

We may use cookies, pixels, tags, SDKs, local storage, and similar technologies to operate our website, remember your preferences, understand how visitors interact with our services, improve performance, and support advertising and marketing activities.

Cookies may be used for purposes including:

• Essential functions: enabling shopping cart, checkout, account login, security, and website navigation;
• Analytics: measuring website performance, page views, traffic sources, and user interactions;
• Personalization: remembering preferences and improving your shopping experience;
• Advertising: delivering relevant ads, measuring ad performance, and limiting repeated ads.

You may be able to control cookies through your browser settings or cookie preference tools available on our website. If you disable cookies, some website features may not function properly.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Service providers: companies that help us operate our business, such as website hosting, payment processing, shipping, logistics, customer support, analytics, email delivery, marketing, fraud prevention, cloud storage, and IT support.
• Payment and transaction partners: payment processors, banks, financing partners, and fraud prevention providers necessary to complete transactions.
• Shipping and fulfillment partners: carriers, warehouses, delivery providers, and logistics partners that help deliver products and manage returns.
• Advertising and analytics partners: platforms that help us understand customer behavior, measure campaigns, and deliver relevant marketing, subject to your privacy choices where applicable.
• Professional advisors: lawyers, accountants, auditors, insurers, and consultants where necessary for business, legal, or compliance purposes.
• Authorities and legal parties: government agencies, regulators, courts, law enforcement, or other parties when required by law or when necessary to protect our rights, users, or business.
• Business transaction parties: if we are involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction.
• With your direction or consent: third parties you ask us to share information with, or where you otherwise consent to disclosure.

We do not knowingly sell personal information of individuals under the age of 16. We also do not disclose personal information to third parties for their independent direct marketing purposes unless you have provided consent where required by law.

7. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, social media platforms, payment providers, financing providers, delivery services, review platforms, or other services that we do not control. We are not responsible for the privacy, security, or content practices of third-party services. Please review their privacy policies before providing personal information.

8. Social Media and User Content

If you interact with MPE on social media, submit reviews, share photos, tag our brand, or post content publicly, that information may be visible to other users depending on your privacy settings and the platform’s policies. We may use content you submit to us or publicly share with us for customer service, marketing, product improvement, or other purposes consistent with applicable law and any permissions you provide.

9. Children’s Privacy

Our website, products, and services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under the age required by applicable law. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete the information where required.

10. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential. If you believe your account or personal information has been compromised, please contact us immediately.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide products and services, maintain your account, complete transactions, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights.

Retention periods may vary depending on the type of information, the purpose of processing, legal requirements, and business needs. When personal information is no longer needed, we will delete, anonymize, or securely store it in accordance with applicable law.

12. International Data Transfers

MPE may operate globally, and your personal information may be processed or stored in countries or regions outside your place of residence. These countries may have data protection laws that differ from those in your jurisdiction.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information, such as contractual protections, technical safeguards, or other lawful transfer mechanisms.

13. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

• The right to request access to the personal information we hold about you;
• The right to request correction of inaccurate or incomplete information;
• The right to request deletion of personal information;
• The right to request a copy of your personal information in a portable format;
• The right to object to or restrict certain processing activities;
• The right to withdraw consent where processing is based on consent;
• The right to opt out of marketing communications;
• The right to opt out of certain targeted advertising or data sharing where applicable;
• The right to appeal a decision if we deny your privacy request, where required by law;
• The right to lodge a complaint with a data protection authority.

To exercise your privacy rights, please contact us using the contact information provided below. We may need to verify your identity before processing your request. We will respond to requests within the time required by applicable law.

14. Marketing Communications

If you receive marketing emails from us, you may unsubscribe by clicking the unsubscribe link included in the email. If you receive SMS messages, you may opt out by following the instructions in the message, such as replying “STOP,” where applicable.

Even if you opt out of marketing communications, we may still send you non-promotional messages, such as order confirmations, shipping updates, account notices, warranty information, service messages, and security alerts.

15. U.S. State Privacy Notice

If you are a resident of California or another U.S. state with applicable consumer privacy laws, you may have additional rights regarding your personal information. This section supplements the rest of this Privacy Policy.

Categories of Personal Information We May Collect

• Identifiers, such as name, email address, phone number, shipping address, billing address, IP address, and account identifiers;
• Commercial information, such as purchase history, product preferences, warranty claims, and transaction records;
• Internet or electronic network activity, such as browsing behavior, website interactions, device information, and cookie data;
• Geolocation information, such as approximate location based on IP address;
• Customer service information, such as messages, feedback, reviews, and support records;
• Inferences, such as product interests, shopping preferences, and marketing segments;
• Sleep-related or wellness-related information, where applicable, if you choose to use connected smart sleep features and where permitted by law.

Sources of Personal Information

We may collect personal information directly from you, automatically through our website or services, from MPE products and connected services where applicable, and from third-party service providers or business partners.

Business or Commercial Purposes

We collect, use, and disclose personal information for the purposes described in this Privacy Policy, including order fulfillment, customer support, product operation, personalization, analytics, marketing, fraud prevention, legal compliance, and business operations.

Sale, Sharing, and Targeted Advertising

Some privacy laws define “sale” or “sharing” broadly to include certain online advertising or analytics activities. To the extent our use of advertising cookies, pixels, or similar technologies is considered a “sale,” “sharing,” or targeted advertising under applicable law, you may have the right to opt out. You can adjust cookie settings where available or contact us for assistance.

16. Notice for European, UK, and Similar Jurisdictions

If you are located in the European Economic Area, the United Kingdom, Switzerland, or another jurisdiction with similar data protection laws, our legal bases for processing personal information may include:

• Contract performance: to provide products, services, accounts, shipping, payments, warranties, and support;
• Consent: for certain marketing, cookies, smart product features, or wellness-related data where required;
• Legitimate interests: to improve our services, prevent fraud, conduct analytics, provide customer support, and protect our business;
• Legal obligations: to comply with tax, accounting, consumer protection, product safety, and other legal requirements.

You may have rights to access, correct, delete, restrict, object to processing, request portability, withdraw consent, and lodge a complaint with a supervisory authority.

17. Sensitive Information

We ask that you do not send us sensitive personal information unless it is necessary for the product, service, support request, or legal purpose involved. If MPE connected products or services collect sleep-related or wellness-related information, we will process such information only for appropriate product, support, safety, improvement, or consent-based purposes, and in accordance with applicable law.

18. Deidentified or Aggregated Information

We may create deidentified, anonymized, or aggregated information that cannot reasonably identify you. We may use this information for analytics, research, product improvement, business planning, and other lawful purposes.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact us at:

MPE Bedding
Email: chris@mpesmartbed.com

Please include your name, contact information, the nature of your request, and any relevant details that may help us verify and respond to your request.